I’ve sold a number of list building training guides so I hope a lot of my subscribers now have email lists of their own.
If not, why not? Pick up a copy of 100 Subscribers Per Day and follow my list building plan to get your email list going.
Even if you have 100 subscribers, 10,000 subscribers or 100,000 subscribers, here are five ways to make more money while still maintaining your relationship with them.
1. Educate & THEN Sell
Some of my most successful product promotions have involved me educating my subscribers and then selling the solution; or by providing real life results from using the system or by following the guide and then sharing those results with my subscribers.
For example, I bought The Lincoln List a month or so ago. It revealed a strategy to get thousands of visitors to your squeeze page really, really fast. I read it, thought it could work and so sent a promotion to my subscribers. It sold pretty well but it wasn’t exactly flying off the shelf.
Two days later, after I’d experienced some results using the method, I wrote this blog post and mailed it to my subscribers. That post resulted in a huge number of sales and converted clicks into sales at something like 23%!
Test the products you recommend, share your results and your sales will go through the roof.
Similarly, about seven or eight months ago a new product came out called Nano Continuity. It reveals how to set up really simple $5-10 per month continuity sites and how to attract hundreds or thousands of members. I bought it, loved it and wrote this blog post revealing how I was going to use it to make $500 per day.
That blog post resulted in a huge number of sales and I was competing with some of the biggest marketers in the world in the JV league table (even though I was unaware of the competition when I initially promoted.)
2. Send More Emails
This is just common sense really.
I try to make sure that at least 50% of my emails contain pure educational content that can be used to help the reader make more money. The other 50% are promotional emails that generate me a profit (but I still only recommend stuff I know you’ll find value from).
Therefore if I send two emails to my subscribers per week, that will mean one content email and one promotional email per week.
But, if the next week I send four emails, that will include two promotional emails which will effectively double my sales.
There’s obviously a limit to how many emails you can send without pissing off your subscribers. Four emails per week is a good number, I’ve found.
3. Sell Solo Ads
This is a good way to make quick cash if you are in desperate need but I’d advise against regularly doing this because it could burn your relationship.
You can sell solo ads to fellow marketers in your niche for around $.3-.5 per click. Therefore if you can send 100 clicks you could charge $30-50.
You’d usually only want to send to a free offer because firstly you’ll be able to get more clicks (and therefore more money), and secondly it won’t harm your relationship with your subscribers so much.
4. Ad Swap
This is an indirect way of profiting from our subscribers. It involves us leveraging our current email list to get more subscribers.
An ad swap involves two marketers with email lists in a similar market sending a dedicated email promoting each other’s’ free offer.
It’s a great way to get new subscribers and you can generate instant revenue from these subscribers with one time offers after opting-in, from follow-up emails and broadcasts, and having more subscribers enables you to ad swap with bigger partners who can send more subscribers.
Again, I don’t recommend doing ad swaps too often. Once or twice a month is more than enough.
5. Encourage Your Subscribers To Spread The Word
This is another way to use your subscribers as leverage to get more subscribers.
I do this in two ways.
Firstly, when I send my subscribers to read my blog posts (like this one!) I encourage them to Tweet, Facebook Like and share on other social media platforms. I’ve got a core group of subscribers who do this for me on almost all of my blog posts and I’m incredibly grateful.
This social media sharing brings me more traffic and I can then turn them into subscribers.
Secondly, I try to turn my subscribers into affiliates for my products. This is one of the twenty affiliate finding and recruiting strategies I shared in my latest report Affiliate Sales Army.
Affiliates send traffic to my product salespages and I capture buying subscribers from those who download my product, and I capture prospects from the exit pop-up that I have when visitors leave my page.
Your subscribers are your biggest asset. Look after them, treat them well, don’t send them junk, don’t promote every offer under the sun, but utilise these five methods to increase your bottom line.
Thanks for reading and if you have any out of the box ideas to make more money from your subscribers while still maintaining a positive relationship with them, then leave a comment below. And don’t forget to Tweet, Like or Share this post if you found value from it 
Talk soon,
James Penn
P.S. If you enjoyed this post, you’ll probably love these, too…
50 Ways To Get More Subscribers
5 Ways To Get Your Subscribers To Love You
Daily Action Plan To Build Your List Fast
Super Quick Strategy To Get More Subscribers Fast
500 Subscribers Per Day
Plus, be sure to check out our Offer Of The Month.
Leave a Reply
01/12/2012
Hey James,
Great post and I agree with all of it!
Especially the educating before you sale part!
That’s huge! It’s one of the main reasons I’ve been able to do so well with email marketing and keeping my list happy and it’s one of the recommendations I always make to my students.
If you teach before you sale – your subscribers don’t really feel like they are “being sold to” so you can actually sell to them more often – while giving them value at the same time.
I tend to do this with videos myself.
Keep up the good work James!
Cheers,
Coby Wright
Very useful list. I use ad swaps and they work well for me. Educate and sell – it’s called preselling in IM parlance and is very effective.
I am yet to get started creating a email list for my blog. It’s in the “To Do” list but I’ve never got around to getting it done!
One thing that keeps me putting this off is the fact that I don’t have anything to sell at the moment. But reading this post made me realize that I don’t really need to sell. Can just provide valuable content.
Thanks
Shamelle
Hey James, nice post and you’re dead right – no matter what anyone says you have to mixed value with selling. Why else would someone STAY on your list. IMHO it’s an easier route that churning your list and relying on massive numbers of new leads everyday. Plus I know I’ve bought one or two products through your links… so it’s obviously working : )