I’ve written this article quickly to share with you how I’m able to build massive lists of PROVEN buyers that trust, like and WANT to buy from me and how this system can be replicated in any niche you want to.
I’m sure a lot of you understand now that having a list of subscribers is the most guaranteed way to make money online. Even better than that though: having your own list of subscribers who have previously BOUGHT something from you is a sure fire way to online wealth. (Providing your list is large enough and you treat them well, of course!)
I’ve developed my own system (I say it’s my system, but there are hundreds of others using this and to great effect, but I’ve tailored it and adapted it to work just that little bit better than average) to build massive, auto-pilot lists of PROVEN buyers with just a few hours of work per week.
It’s a fantastic system, and if you’ve been struggling to decide which route or system to follow with your business, then this might just be the one for you!
Here it is, in a step-by-step, do-this, do-that system for you to copy and follow. Plus, I’ll use one of my real life examples. (In fact, this example is probably the reason you are one of my subscribers!)
Step #1
Develop Your Front End Product
The first thing we want to be doing is selling a low priced, high value front end product for between $7-15. These products are great because you can deliver extreme value at a very low price to your customers. This will make them love you and want to buy from you in the future.
Your product can be a special report about 15-20 pages long, or an audio or a video about an hour long. In truth, the length doesn’t matter, as long as you deliver solid, actionable content that your readers will be happy with.
The example I’m using is my product Accelerated List Building. It’s 27 pages of no fluff, do-this, do-that steps that anyone can follow to build massive subscriber lists from scratch.
Step #2
Develop Your Front End Sales Page
Not everyone’s great at copywriting. In fact, I’m not very good either. I got lucky with Accelerated List Building because I had a believable story that had actually happened to me. It hooked readers in and pulled in the sales.
If you aren’t good at copywriting, then you’ll need to hire someone good for this step. It doesn’t matter what it costs, because a high front end conversion is essential to this entire system.
Accelerated List Building sells for $10 and I was happy at first when it was converting at 4%. But then I added a few more bonuses and edited some of the copy and now it converts at 7% for cold traffic and often over 10% for joint venture endorsed traffic. For that reason, affiliates LOVE to promote my product – and we’ll get to that now.
Step #3
Develop Your Affiliate Program
Our affiliate program is what makes our list building and our income so automatic. The great thing is we get other people to do 99% of the work for us utilising the resources they’ve spent years to develop.
I’m only going to recommend one affiliate management system because it’s the only one I’ve used and probably the only one you’ll ever need to get this system working.
It’s called Rapid Action Profits and you may have heard me mention it a few times!
One of the reasons RAP is so good is because you can automatically opt your customers into your Aweber mailing list without them knowing about it, thus building your list. And that’s the main aim of this system.
Set the commissions up so that you pay 100% on all front end sales. It may sound like a lot, but with low priced products like these, it’s the only way to get affiliates that will make substantial sales. Plus, we aren’t looking for front end revenue in this model.
The next thing you’ll want to do is develop an affiliate “sales page”. This is used to persuade a potential affiliate to join your program and promote your product. It doesn’t need to be too fancy. Take a look at mine here.
State the conversion data (if you have it) and outline the exact offer.
Next you’ll want to develop some affiliate tools, especially solo emails. Broadcasts to subscribers are how most affiliates will be promoting your product, so make your emails good. If you can’t write effective ad copy, then pay someone else to do it. Put these solo emails in your affiliate centre. You can take a look at my affiliate centre by becoming an affiliate.
Step #4
Building & Profiting From Your List
Like I’ve already mentioned, we want to build a list of buyers using this system so that we can profit from them way into the future.
Using Rapid Action Profits we can set it up so that once a customer purchases the front end product, then their email address is automatically added to our Aweber list.
Set your RAP system to do this for you automatically.
Next you need to develop a follow up sequence that funnels your customers into other higher priced products. Remember: this is where the money is.
Because these subscribers have previously purchased a product from you and (hopefully) had a positive experience, then they’ll be ten times more likely to purchase products you recommend compared to an ordinary subscriber.
Step #5
Recruiting Motivated Affiliates
Because I have an affiliate program that delivers a fantastic visitor value for my affiliates, I have over 1,000 registered affiliates. 121 of these affiliates have made AT LEAST one sale. I have one affiliate who has over 500 sales (and gets 3-4 per day, every day), I have two affiliates who have over 200 sales each, and I have five affiliates who have over 100 sales each, as well as countless others who have made 10+ sales.
There is one thing more than any other that motivates affiliates: money. The more money an affiliate can earn per visitor they send, the more affiliates you will recruit. In the next step I’ll reveal how I’ve improved my affiliate program to maximise the visitor value to get top affiliates.
For this step though, here’s a few ways to FIND affiliates for your product:
- Find people in your market with mailing lists by searching for your main keywords in Google.
- Find people publishing articles on EzineArticles.com
- Find fellow product owners in your market through the Clickbank.com and Paydotcom.com market places. Often a reciprocal mailing for their product will encourage them to promote your product.
- Find bloggers in your market and ask them to write a review of your product on their blog.
- Post on forums, such as The Warrior Forum in the JV section, asking if anyone would be interested in promoting your product.
There’s a few ways to get you started.
Step #6
Increase Your Visitor Value, Increase Your Number Of Motivated Affiliates, Increase Your Number Of Sales, Increase Your Profits
As I’ve already said – affiliates promote products that can give them the biggest visitor value. The higher we can increase our visitor value, the more affiliates we can get, and the more sales will come.
Here’s a few things I’ve done to increase my VV for Accelerated List Building:
Increase your front end sales conversion. Remember how I said that I increased my sales conversion from 4% to 7% on cold traffic? That led to a $0.40 visitor value increasing to a $0.70 visitor value. So every 100 visitors would give me an extra $30. For JV endorsed traffic the conversion rate has remained steady at around 10%.
Add a OTO. Once a customer purchases Accelerated List Building they instantly see a OTO for a $14.95 list building starter kit. Affiliates get 100% commission on the OTO too. I’ve only just added this as a OTO but I’ve sold this previously to my subscribers and got a 9% conversion. Baring in mind that conversions will be significantly greater for a OTO – I will assume a modest conversion of 20%.
Using the conversion data above, here’s what an average affiliate could earn from just 1,000 visitors.
1,000 visitors = 100 sales of Accelerated List Building = $1,000
100 sales of ALB = 20 sales of The List Building Starter Kit at 100% commission = $300
So, from just 1,000 unique visitors an average affiliate can earn over $1,300.
I could optimize this further by:
· Increasing the front end sales conversion even more
· Increasing the conversion for the OTO while also increasing the price
· Adding more up sells that affiliates can earn from.
This is such an easy business model, such an easy way to build a list, and such an easy way to create an automated income online that grows continuously.
Imagine selling 5,000 copies. Imagine how much money you could get through OTO sales. Imagine how much money you could make through your up sells. Imagine how much money you could make from doing a broadcast to 5,000 BUYING subscribers.
This is only a brief overview of the entire process.
Give this system a go, and leave a comment below if you’ve found value in this. Plus, shoot me an email if you need help with any of the steps or have any questions.
Before you go…
If you have a spare few hours over the Christmas period that you would like to dedicate to learning a proven system to build a $20,000 per month business from someone who’s doing close to $200,000 per month selling information online, then take a look at Lee McIntyre’s Instant Internet Lifestyle.
It’s less than $20 and contains over 8 hours of from the stage training. Many people paid up to $997 to attend this event, but you can get the entire recordings and some bonus videos for just $19.95.
Click Here To Access The Training
Talk soon and have a fantastic Christmas.
James Penn
Leave a Reply
12/23/2010
Great article on List Building. Thanks. Such an important subject. Along with traffic generation one of the most important topics.
DM
Hi James,
Thanks for the great content, will be implementing straight away and yes Lee Mac rocks! lol thanks for the OTO your list building product will test it soon..keep up the great content just bookmarked ya…
Shane Purcell
“The IM Newbie Superstar”
Hi James,
Nice post. I have a system like this setup now, but I don’t have the OTO in place and I’m having a hard time getting people to push it. Although my front product is $27 so it might be a little high.
I’ll use some things you mentioned and see how it goes.
Thanks,
Chris
Hi James, I thought I had read somewhere recently that you are not allowed to automatically opt in customers without them knowing – please confirm. Otherwise great post.
Hi Samantha
I believe if someone has purchased from you then you have the legal right to be able to contact them into the future. I’ll look into this though.
I do explain to customers that while they have automatically been subscribed, if they don’t want to receive future messages then they can simply not confirm their email address.
Thanks all for your comments.
James
Great article as usual. My problems in list-building stem from not having enough traffic, but I’ve been working on that. Look forward to trying your system.
Hey James,
Excellent articles, as usual. I had previously read Accelerated List Building (thats how I got on your list) and implemented a lot of the tactics you discussed here.
The first time I heard about doing an OTO after signup I realized I was missing a huge opportunity to capitilize on new subscribers.
The 100% commission thing is also a huge strategy for bulding a list. I just recently starting doing my own version of this using PaySpree. I have the traffic sent to a squeeze page then offer them a $17 OTO (affiliate gets 100% of this). This works good if you can find people with lists because they don’t have to “sell” anything just offer your “free” offer.
Thanks again for another great article!
Cheers,
Coby Wright
Thanks for the article. My company will have to create 2 products, but IT will be a lot easier selling the $499 and up product.
[...] I won’t go into massive detail about how to set this all up as I did so in my last blog post here. [...]
[...] For a complete plan to profit from this model, have a read of one of my recent blog posts titled How To Build A Massive List Of Proven Buyers [...]
[...] in THIS blog post, I revealed how I’ve developed a system that automatically gets me sales and subscribers. There [...]
List building is vital these days. Too bad I have begun to unsuscribe from some marketers for promoting pure garbage lately. Thanks for great resource and here is another I would like to share with your visitors.
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